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About Mark Lewis, MBA

Hey there, I’m Mark — a husband, father of four, 100% disabled veteran, and the Founder of American Reliance Financial. I hold a Master of Business Administration and am a licensed financial professional with nearly a decade of experience in the industry.

My passion for helping others reclaim their financial power comes from both personal experience and years of working with families burdened by debt and uncertainty. I created ARF to offer something different—a compassionate, personalized approach to financial planning that prioritizes education, empowerment, and lasting results.

At ARF, our mission is simple: eliminate debt faster, reduce retirement taxes, and build long-term wealth—all without increasing your current budget. I specialize in debt elimination strategies, tax-free retirement planning, and wealth-building systems that help our clients move from financial stress to financial independence.

Here’s what drives me:

  • Empowering Families: There’s nothing more fulfilling than helping families eliminate debt and take control of their financial future. Watching clients shift from stress and uncertainty to confidence and freedom—that’s what keeps me going every day.
  • A Personalized Approach: At ARF, we don’t believe in cookie-cutter solutions. Every client’s situation is unique, and that’s why we create customized strategies that align with your specific goals, values, and vision for the future.
  • Beyond the Numbers: When I’m not helping families build financial freedom, I’m enjoying life with my wife and four amazing kids. Whether it’s a quiet game of chess, diving into a great book, or setting out on a new adventure together, I value the balance and joy these moments bring.
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American Reliance Financial

The United States is facing a debt crisis that threatens personal freedoms and financial stability. Many families find themselves trapped in a relentless cycle of debt, despite their best efforts to achieve financial success. At ARF, we offer a better way.

We utilize the ARF Blueprint, a comprehensive financial strategy that integrates three powerful components:

  • Debt Free 4 Life™ (DF4L): A revolutionary system designed to eliminate debt up to five times faster without refinancing, consolidation, or increasing monthly spending.
  • Mortgage Protection+ (MP+): A unique program that protects your home while refunding 100% of your premiums if no claims are made.
  • SMART Planning: Strategic Money Allocation and Resource Techniques to optimize your financial resources for maximum impact.

Our ARF Blueprint offers a holistic solution that not only helps you eliminate debt but also builds tax-free wealth and secures your financial future.

Imagine a future where you can continue enjoying life’s pleasures—like shopping, traveling, and indulging in luxuries—while confidently moving toward financial independence. With ARF by your side, this vision can become your reality.

Why Choose American Reliance Financial?

At American Reliance Financial (ARF), everything we do is guided by two powerful forces: our core values and our relentless pursuit of continuous improvement. We believe financial freedom isn’t just a destination—it’s a process built on trust, integrity, and service excellence.

Our Core Values

Authenticity

We believe in honest, transparent communication. No hidden agendas—just real solutions that work.

Education

Empowering clients through knowledge is our mission. We break down complex financial concepts so you can make confident, informed decisions.

Innovation

We stay on the cutting edge of financial strategies to deliver results that outpace outdated methods and status quo thinking.

Commitment

Your goals become our goals. We stand beside you every step of the way, committed to your long-term success.

Our 14-Point Quality Standard

Inspired by W. Edwards Deming’s legendary management philosophy, our commitment to excellence is built around these pillars of long-term transformation:

  • Create constancy of purpose – Our focus is always your financial freedom, not short-term wins.
  • Adopt a new philosophy – We challenge outdated financial models that keep people stuck in debt.
  • Stop buying into the lowest-cost solution – We deliver long-term value, not quick fixes.
  • Lead, don’t micromanage – We guide clients and partners with clarity and integrity.
  • Eliminate meaningless slogans – Our results speak louder than hype.
  • Remove quotas and hollow metrics – We measure what matters: impact and progress.
  • Provide on-the-job financial training – Our advisors are educators first.
  • Drive out fear – Our approach removes fear from finances and replaces it with empowerment.
  • Break down silos – Our team collaborates seamlessly across services for your benefit.
  • Act on transformation – We implement, not just talk.
  • Improve constantly – Every day we refine our systems to serve you better.
  • Eliminate dependence on mass inspection – We build quality into every step of the process.
  • Remove barriers to pride in workmanship – Our advisors take ownership in your success.
  • Invest in training and development – Our commitment to learning is lifelong.

We Reject the Seven Deadly Sins of Business

We don't just pursue what’s right—we avoid what’s wrong. That means rejecting:

  • Lack of constancy of purpose – We're in this for the long haul.
  • Short-term profit obsession – Our strategies prioritize long-term gain.
  • Performance ratings and superficial evaluations – We support growth, not grade it.
  • Leadership churn – Our leadership is stable, aligned, and mission-driven.
  • Managing only by numbers – We care about people, not just spreadsheets.
  • Excessive healthcare and warranty costs – We design strategies that protect, not penalize.
  • Financial practices that harm clients – We eliminate wealth-draining habits and replace them with wealth-building systems.